Bill DeRouchey is Creative Director at BankSimple where he focuses on keeping banking
and personal finance as simple as possible. Before that he led the interaction design
team at Ziba Design, a globally-respected design firm focusing on consumer experiences.
At Ziba, he worked on satellite radios, wireless medical monitors, DVRs, security
equipment, product naming, electrical utility websites, and a lot more. Within the UX
community, Bill is known for being co-chair of Interaction10, serving on the board of
directors of the Interaction Design Association, and researching the history of the
button. He sometimes writes at billder.com.
Craighton is a design lead who joined gravitytank as an industrial designer in Fall 2005. He now brings his rapid visualization and storytelling abilities to the interaction design team to generate ideas, shape concepts, define experiences, and form future visions across a broad range of industries. Additionally, Craighton is adjunct faculty at the School of the Art Institute of Chicago, he draws comics for Core77.com, and he designs and produces his own products which are sold in boutiques and museums stores as well as exhibited internationally. He has a BS in Industrial Design from Virginia Tech.
David Sherwin is a Senior Interaction Designer at frog design, a global innovation
firm, where he helps to guide the research, strategy, and design of novel products and
services for some of today's leading companies. He has worked at a wide range of design
firms--from large marketing consultancies to smaller interactive agencies--for clients
such as AT&T, Cingular Wireless, Holland America Line, Onyx, Microsoft, Toshiba,
and many others.
David is an active speaker and teacher of design, and his writing has appeared in A
List Apart, PSFK, Design Mind, Imprint, and other periodicals. His first book, Creative
Workshop, was released in 2010 by HOW Design Press. He lives in Seattle with his wife,
the poet Mary Paynter Sherwin.
Indi got her start as a software engineer building interactive models and compilers on
supercomputers. When she switched to personal hand-held devices (the PenPoint &
Newton age), it became overwhelmingly evident to her that engineers were creating apps
for fellow engineers. Someone needed to be able to understand the everyday person who
was trying to make their day more effective. This is when she learned how to listen
deeply to what people were saying--and not saying. Indi consulted for many dot-com
start-ups, the least well-known of which actually survived. (Testmart) During the bust,
Indi founded Adaptive Path with six other
user experience experts. After five years of intensive projects, Indi stepped aside to
write her book, Mental Models. She currently consults, writes a blog at Rosenfeld Media, and
searches for good chocolate in every town she visits.
Janna DeVylder is a principal at Meld Studios in Sydney. Janna is the former Director
of Interactive Communication at SCAD (Savannah College of Art and Design), and directed
a team of interaction designers for Arc Worldwide, a Leo Burnett company. In addition,
she has led large-scale strategy, information architecture and user experience projects
for Orbitz, McDougal Littell and Giant Step. Janna is very active in the community,
serving as the President of the Interaction Design Association (IxDA), an international
organization dedicated to advancing the discipline of interaction design.
Janna received her master's degree from the University of Chicago with an emphasis in
psychology and anthropology, and holds an honor's Bachelor's degree in psychology from
the University of Iowa.
Jennifer Bove is a founder and Principal at Kicker Studio in San Francisco, a boutique
product design agency focused on using new and emergent technologies to make everyday
products delightful. Before starting Kicker, Jenn was VP of User Experience at HUGE and
Schematic in NYC.
She started her design career at the circus, quite literally, Ringling Bros. and Barnum
& Bailey. In the 15 years since then, she's been dedicated to making better
products, processes and services for a variety of clients including Panasonic, Nokia,
the BBC, Gucci and American Express. Her design and management work includes the Prada
Epicenter store in New York groundbreaking experiment in luxury retail, Yahoo Go!, an
early benchmark in the industry for bringing web content to the mobile phone.
An active participant in the wider design community, Jenn has chaired several
international design conferences, including Design Engaged and Interaction 10. She sits
on the faculty of the School of Visual Artsi Masters in Interaction Design, has been a
visiting lecturer at NYU's ITP, and speaks frequently at universities and conferences.
Jenn's writing has appeared in How Magazine, Fast Company and Creativity Online. Her
work has been exhibited throughout Europe, including the Victoria & Albert Museum
Jennifer holds a Masters in Interaction Design from the Interaction Design Institute
Ivrea. She has a puppy named Luna.
Justin Rheinfrank is an interaction designer at gravitytank, an innovation consulting firm in Chicago. He has helped visualize and define exciting new interaction and service concepts for organizations like Google, Samsung, Mayo Clinic, and NASA. Justin graduated from Carnegie Mellon University with Masters and Bachelors degrees in Human-Computer Interaction and a Bachelors in Industrial Design.
Jonathan is an experience designer who has spent more than a decade engaged in nearly
every facet of software design and implementation. He brings UX deliverables to life
through his extensive knowledge of prototyping, and his skills have been brought to
bear for Standard & Poor's, Rosenfeld Media, messagefirst,
Happy Cog, and
many others. He's rocked the UX casbah on projects for S&P, Mozilla, Time, Purex,
Keds, Filene's Basement, and ADP, and his solutions have a penchant for seeing the
light of day.
As the man
behind the UX scene, Jonathan is responsible for the IDEA2009,
Interaction|10, IA Summit 2010, and IDEA2010 websites, not to mention his involvement
with over half-a-dozen other UX community sites, initiatives, and activities. He also
serves on the Advisory Board for the IA Institute.
Jonathan has a masters degree in Comparative Political Science from the University of
California, San Diego. While at UCSD, he sought to improve research methodology by
using available technologies to work more efficiently in the study of comparative
electoral systems, voter strategy, and other related sub-fields. Based in New York, he
is the Principal of Infinity Plus One Consulting, focusing on UX strategy, experience
design, and interactive development. He can be found at http://infinityplusone.com.
If the internet is more awesome than it was in 1995, Karen would like to claim a very
tiny piece of the credit. For more than 15 years Karen has helped create more usable
digital products through the power of user experience design and content strategy.
Today, as Managing Partner at Bond Art + Science, she develops web strategies and
interaction designs for publishers, financial services firms, and healthcare
Prior to starting Bond, Karen helped build the User Experience practice at Razorfish,
hired as the very first Information Architect and leaving as the VP and National Lead
for UX. Over the decade she spent there, she led projects for dozens of clients,
overseeing major redesign initiatives for The New York Times, Conde Nast, Disney, and
Citibank. Karen is also on the faculty of the new MFA in Interaction Design program at
SVA in New York, where she teaches Interaction Design History, focusing on the key
movements and trends that have shaped the field, and Design Management, which aims to
give students the skills they need to run successful projects, teams, and businesses.
Kendra Shimmell is an experience designer for Adaptive Path. She's extremely observant,
tuning into both implicit and explicit communication between people, places, and things
to uncover design opportunities. She makes sense of these opportunities in the context
of culture, infrastructure, trends, and technology. Kendra believes that great design
is never achieved in isolation, but as the result of partnerships.Kendra's experience
bridges both physical and screen-based products, and service design. She has led
diverse projects including the design of health care systems, retail environments,
medical devices, durable goods, consumer electronics, financial services, and
enterprise management applications. As a researcher, she has led large-scale
ethnographic and qualitative programs in the U.S., Asia, and Europe. Prior to joining
Adaptive Path, Kendra worked for Lextant, an innovation consultancy for six years,
where she was a Director of Design Research and User Experience Design. Before joining
Lextant, Kendra was a business analyst and interaction designer with Nationwide
Insurance & Financial, where she worked on both insurance and financial management
tools for agents and brokers, as well as the consumer facing Nationwide.com, ranked by
Gomez in the top three insurance sites for ease of use and overall performance for two
consecutive years. Prior to Nationwide, Kendra worked with the Capital Square Review
and Advisory Board (CSRAB) at The Ohio Statehouse to create tools to educate grades
K-12 about the lawmaking process, and with Technology Enhanced Learning and Research
(TELR) at The Ohio State University to design better solutions for distance learning.
Past clients come from a broad range of industries and include Cardinal Health,
CheckFree (now part of Fiserv), Cordis Cardiology (Johnson & Johnson), Dell,
Diebold, Ethicon Endo-Surgery, GE Healthcare, Hewlett-Packard, Hollister, Hunter,
Microsoft, Moen, Nationwide Insurance &Financial, and Victoria's Secret.
Kristian Simsarian believes in the power of design to simplify, enrich and transform
our lives and the world. His work focuses on bringing innovative human-centered design
and strategy to meaningful fruition for companies and institutions, from pixels to
processes. He brings a deep, diverse, and international background to his project work
and to the creative teams he leads that span from healthcare to high-tech. In addition
to his own publications and patents, Kristian's work has been featured in Business
Week, The New York Times and Metropolis Magazine, as well as being highlighted in
business books on innovation and interaction design. He is currently an Associate
Partner at the design consultancy IDEO and the founding chair of the new Interaction
Design Program at the California College of the Arts in San Francisco.
Mike Kruzeniski is a Creative Director in the Windows Phone design studio, leading the
Windows Phone App team.
During his first two years at Microsoft, he worked on bringing the Windows Phone KIN
mobile experience from concept to reality. Before joining Microsoft, Mike worked for
Nokia Design's Insight + Innovation team, based in Los Angeles. The role of the I+I
team in Nokia was to develop next generation product lines for Nokia Design, to
incubate new product and business ideas for Nokia Corporate, and, to challenge the
ideas of both Nokia Design and Corporate by visualizing completely new directions for
Mike has a Master's degree in Interaction Design from the Umea Institute of Design in
Sweden, and a Bachelor of Industrial Design from Emily Carr University in Vancouver,
Canada. He speaks and tutors regularly about Design and Experience at conferences and
schools. The focus of his career has been to combine his diverse background in design
with his interests in business, brand, culture, technology, mobility, play, and
simplicity, to build engaging and seamless product experiences.
Rachel Hinman is a designer, researcher and a recognized thought leader in the mobile user experience field. Currently she is a Senior Research Scientist at the Nokia Research Center in Palo Alto, California where she focuses on the research and design of emergent and experimental mobile experiences. Rachel's innate sensitivity to people and culture have proven powerful skills in the field, enabling her to successfully lead research studies on mobile phone usage in the US, Europe, Asia and Africa. Prior to joining Nokia, Rachel was an experience design director at Adaptive Path, and a mobile researcher and strategist for Yahoo's mobile group.
Rachel received a Masters Degree in Design Planning from the Institute of Design in Chicago. She is the creative force behind the 90 Mobiles in 90 Days Project and her perspectives on mobile user experience has been featured in Interactions Magazine, BusinessWeek, Wired, and Wireless Informatics Magazine. She writes and speaks frequently on the topic of mobile research and design. Her clients and previous employers have included IDEO, Microsoft, Yahoo! Mobile, and Kaiser Permanente.
An accomplished interaction designer with over 13 years of experience guiding large
global brands across a range of digital media (mobile, web, kiosk, devices), Sal
specializes in leading teams to create compelling consumer experiences that create
measurable value for clients. During his tenure at gravitytank, Sal has focused
primarily on designing next-generation mobile and consumer electronics user experiences
and exploring these concepts through the language of film and animation. Sal
established and manages gravitytank's Interaction Design group, a cross-disciplinary
digital media team of interaction designers, storyboard artists, animators and writers.
Sal has a BA from Notre Dame, an MFA from the School of the Art Institute of Chicago,
and is an adjunct faculty member at both the School of the Art institute of Chicago and
IIT's Institute of Design.
Sara Summers is a User Experience Evangelist at Microsoft and has coauthored the
recently published book for experience designers, entitled Dynamic Prototyping. She has
a personal design mantra: happy, healthy designers and developers working and playing
together to create beautiful, inspirational products. Sara loves to talk about big
ideas, changing everything, breaking your toys, throwing away your designs and
capturing new ideas. Sara reads everything she can get her hands on and prides herself
in being an armchair social and cognitive scientist and researcher. Academically, she
is trained as a technologist and visual designer, with a BS in Computer Graphics
Technology, from Purdue University
Steve Baty, principal at Meld Studios, has over 14 years' experience as a design and
strategy practitioner. Steve is well-known in the area of experience strategy and
design, contributing to public discourse on these topics through articles and
conferences. Steve's activities include: VP of the Interaction Design Association
(IxDA); writes for UXMatters.com; editor and contributor to Johnny Holland
(johnnyholland.org); founder of UX Book Club (uxbookclub.org); co-Chair of UX Australia
(uxaustralia.com.au); and Chair of Interaction 12 - the annual conference of the IxDA
for 2012. Steve holds M.Ec and MBA degrees from MGSM; and a B.Sc in Mathematics from
Todd Zaki Warfel is the founder and principal designer at messagefirst, a design
consultancy focused on helping companies make products and services that are beautiful,
useful and a pleasure to use. Ask Todd what he does for a living and tell you he's just
a designer. He believes design is a holistic practice, a craft, and like any great
artisan, he takes great pride in his craft. He's not one to debate the intricate
differences between information architecture, interaction design, persuasion design, or
service design -- to him, it's all just big "D" design. Todd sees every problem as a
design challenge, an opportunity to fix something that's broken. He's rarely satisfied
with the status quo and believes in striving for greatness. It's this belief, combined
with the love of craftsmanship, which lead him to become a designer.
A designer mostly by trade and not by education, Todd holds degrees in Cognitive
Psychology and English Creative Writing. When he graduated university, the web was
still ruled by VAX terminals and books were printed on paper. Todd has been breaking,
designing and crafting systems since 1995. He's been fortunate enough to design
websites, webapps and other systems for clients such as AT&T Wireless, Bankrate,
Citi, Comcast, Cornell University, Numara and New York University. An internationally
recognized thought leader on research and design, Todd regularly speaks at conferences
and teaches workshops around the globe. As a member of the Web Standards Project
Education Task Force, Todd has lead the efforts for their prototyping curricu-
Todd has a reputation for being a bit of a foodie and wine enthusiasts. Ask him about
the custom walk-in wine locker at his office, which he designed and built himself. If
you ever have the chance to go to dinner with him, chances are it will be a gastronomic
adventure you won't soon forget. He also has a professional racing license and hopes to
one day get his pilot's license. His new book, "Prototyping: A Practitioner's
Guide":http://bit.ly/protobk discusses how prototypes are more than just a design tool
and shows you how to use prototyping to create a common language, market a product,
gain internal buy-in, and test feasibility with your development team. His newest book,
Guer- rilla Research is due in early 2011. Todd currently lives in Philadelphia, blogs
at zakiwarfel.com and can be found on twitter:@zakiwarfel.
Special thanks to our sponsors, who have generously supported the IxDA and our annual conference.
Questions? Talk to us! firstname.lastname@example.org
Want to know who we are?
© 2008-2011 Interaction Design Association